The Technology Pioneers Community is composed of companies from around the world that develop and apply the most transformational technologies. Tendril was selected for the development of its energy management platform that helps utilities and consumers manage their energy usage, save money, and help reduce the negative environmental impacts of energy production and use.

“It doesn’t matter what side of the political spectrum you sit. Becoming more energy efficient as a society is an important driver for positive change. It drives jobs, it drives better environmental policy, and it drives energy independence – and those things together create meaning for a better society,” said Tendril CEO Adrian Tuck.

This year, the Forum identified the increasing importance of finding clean and green solutions to meet the world’s energy and consumer needs. This was reflected both in the number of candidacies received in the clean tech sector and in the final number selected in that category – a record 13 of the total 31 companies selected as Technology Pioneers this year.

“The World Economic Forum is proud to recognize an outstanding group of innovative companies as Technology Pioneers for 2011,” said André Schneider, Managing Director and Chief Operating Officer of the World Economic Forum. “Their technologies and business models will have a durable and valuable effect in several industries and society as a whole. We look forward to their unique contributions to the mission of the Forum: improving the state of the world.”

To watch a brief interview with Tendril CEO Adrian Tuck, click here. A full list of the Technology Pioneers and the World Economic Forum’s official press release can be found here. .

About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas. Incorporated as a foundation in 1971, and headquartered in Geneva, Switzerland, the World Economic Forum is impartial and not-for-profit; it is tied to no political, partisan or national interests (http://www.weforum.org).

About Tendril
Tendril is a leading energy management technology provider that brings unprecedented insight and control to the Smart Grid. The Tendril platform provides an open, secure and scalable end-to-end solution that creates a two-way dialogue between energy providers and their customers. The platform includes both utility and in-home products and applications, and integrates seamlessly with existing back office applications and network infrastructure. Through the 20 Smart Grid pilot programs the company has secured this year alone, Tendril will provide products and services to utilities and their customers in 14 states throughout the country. Tendril is venture backed by VantagePoint Venture Partners, Good Energies, RRE Ventures, Vista Ventures, GE and Appian Ventures. For more information, please visit www.tendrilinc.com.

In physics, when two or more energy waves interact in sync to create a higher amplitude or intensity, it’s called constructive interference. That term could be used to describe the development of the smart grid and where it stands today. Since April 2009, when the Department of Energy (DOE) first announced plans to distribute more than $5.7 billion to fund smart grid initiatives under the American Recovery and Reinvestment Act, the utility industry, government and entrepreneurs have been working steadily to make the smart grid a reality. As the industry has developed over the past 18 months, four core drivers of innovation in the smart grid industry have emerged. Together these four drivers are on the verge of a monumental constructive interference for smart grid. They support, challenge and check each other, as all sectors work toward a common goal.

Smart home appliances will make life a great deal easier and cheaper for householders in the future. Hooked up to the utility through a centralized computer system, programmed with individual preferences on energy use and controlled by a smart meter, these devices will help householders manage their heating, lighting and the entire domestic environment in an intelligent, energy-saving way. Add remove control functionality and we will be able to control the system from our mobile phones.

Join us in San Diego for the DistribuTECH Conference and Exhibition. DistribuTECH is the utility industry’s leading smart grid conference and exposition, covering automation and control systems, energy efficiency, demand response, renewable energy integration, advanced metering, T&D system operation and reliability, power delivery equipment and water utility technology.

DistribuTECH 2011
San Diego Convention Center, Booth #1329
San Diego, CA
February 1-3

Fourth Year of Interoperability

Held in partnership with NIST and the GridWise Architecture Council, Grid-Interop has been held since 2007 to define the interoperability framework necessary for Smart Grid to flourish. This truly critical task for the success of Smart Grid was further highlighted with the formation of SGIP during Grid-Interop 2009 in Denver.

Critical Event for System Designers

Grid-Interop is designed for interoperability and standards leaders in the full breadth of Smart Grid from utilities to infrastructure to the consumer’s arena. System architects, vendors of technologies and electric appliances, and related professionals will especially find Grid-Interop to be a critical venue to discover trends and direction of the immense opportunity that is the Smart Grid.

Full Breadth of Smart Grid

Grid-Interop attracts a broad audience within the technical community, it provides networking opportunities with key players from the semiconductor, energy utilities, software, cable, telecommunications and electricity consumer sectors – providing the only technical conference on Smart Grid with this breadth.

GridInterop
Donald E. Stephens Convention Center
December 1-3
Chicago, IL

Cavey will lead Tendril’s efforts to bring energy awareness, savings, and control products to consumers by expanding the company’s channel marketing program. He will demonstrate how consumer brands and manufacturers of consumer goods can participate in Tendril’s eco-system of energy management technology and utility partners. He will also focus on aligning Tendril products and utility customers with strategic distribution partners, including retail.

Tendril CEO Adrian Tuck says Cavey’s role is an important one as home energy management quickly moves beyond smart meters and into people’s homes.

“Our open and scalable platform allows for a wide range of applications for electric vehicles, white goods (such as refrigerators and washer/dryers) and home electronics to name a few. Additionally, our utility partners are asking us for help in finding strategic distribution partners that can deploy smart energy technology to their customers and engage them in product selections,” Tuck said.

“Craig’s expertise in channel and consumer marketing will help us align utilities, product manufacturers, retailers and consumers in a way that allows full integration of energy management into our daily lives.”

Cavey has 20 years of leadership experience in the wireless industry. Before joining Tendril, he founded Suntails Group Consulting and served as president for a telecommunications client for three years. Prior to forming his consulting firm, Cavey served as vice president of retail sales and operations for T-Mobile USA where he led a team of more than 8,000 sales, service and operations employees in 1,200 locations throughout the United States.

Cavey is a graduate of Montana State University where he earned a Bachelor’s Degree in Business Administration.

About Tendril
Tendril is a leading energy management technology provider that brings unprecedented insight and control to the Smart Grid. The Tendril platform provides an open, secure and scalable end-to-end solution that creates a two-way dialogue between energy providers and their customers. The solution includes both utility and in-home products and applications, and integrates seamlessly with existing back office applications and network infrastructure. Tendril is venture backed by VantagePoint Venture Partners, Good Energies, RRE Ventures, Vista Ventures, GE and Appian Ventures. For more information, visit tendrilinc.com.

Contacts:

Sarah Blanchard
Parsons Public Relations
206-789-5668
sarah@parsonspr.com

Patricia Wheatley
Tendril
303-894-3108
pwheatley@tendrilinc.com