Tendril Drives Successful Demand Response Program for Tucson Electric Power
January 23, 2013
Boulder, Colo.–January 23, 2013 – Tendril®, the leader in delivering consumer engagement applications and services, has concluded a demand response (DR) pilot with Tucson Electric Power (TEP) that drove 2.3 kW per household energy reduction among users for each DR event. Tendril’s technology and services were used to manage the entire process from enrollment and acquisition of customers to execution and management of the program, ending with thorough analysis of the results. The successful completion demonstrates the turnkey nature of Tendril’s technology and services in helping utilities drive engagement and participation in energy management programs for their customers.
“We selected Tendril because we felt confident they could provide a complete, start-to-finish technical solution for making demand response programs available to our customers,” said Dan Hogan, Supervisor of Residential Energy Efficiency Programs at Tucson Electric Power. “Tendril’s technology allowed us to easily initiate new energy efficiency and other home energy management programs. Tendril has proven to be a valuable partner as we look to achieve our energy management g3als.”
Tendril began with its Tendril 360 consumer engagement services to segment, acquire and retain customers for the program. Once the customers were enrolled, a portion was given Tendril’s smart thermostats, the Set Point, while others received LCS, Tendril’s load control switches. Customers were also given access to their energy activity data via a web portal and the Tendril Insight, the in-home display.
“We’re pleased to have helped TEP, an innovative and forward-thinking utility, to achieve its goals of increased consumer engagement and reduced energy usage,” said Adrian Tuck, CEO of Tendril. “TEP’s results were encouraging, and as energy bills continue to grow and consumers become more aware of their energy use, we expect more utilities to deploy similar programs to reduce costs while engaging with their customers. We look forward to helping more utilities drive successful campaigns like these.”
After the program, Tendril and TEP analyzed results of the program. Some of the findings included:
- 72 percent of participants felt either very satisfied or satisfied with their experience as a participant in the program
- 31 percent of the participants logged into the web portal at least once a week and an additional 31 percent of the participants logged in once a month
- Nearly all participants were either very satisfied or somewhat satisfied (53 percent), or neutral (38 percent) with the overall power reduction events
The program also resulted in increased energy awareness by 2.35 percent. While awareness wasn’t a goal of the program, it shows the positive impact of increased consumer engagement around energy.
At the conclusion of the DR project, TEP extended its partnership with Tendril for a new energy awareness program, utilizing Tendril Energize™, Tendril’s flagship consumer application suite. The program will leverage data generated by TEP’s advanced metering reading (AMR) network, with Tendril’s cloud platform, Tendril Connect™, facilitating delivery of 15-minute intervals of energy data to consumers. Consumers will receive information through ongoing engagement with Energize, thereby gaining insight into their energy use and learning how to control consumption based on their unique goals.
Tendril is changing the way the world uses energy with its groundbreaking consumer engagement applications and services. Energy providers, product manufacturers, and consumer channel partners use Tendril’s solutions to foster deeper consumer relationships, differentiate their products, achieve business objectives and drive increased value over the lifetime of the consumer. The company’s flagship application suite, Tendril Energize, delivers the insight, choice and control utilities and consumers need to meet their energy management goals. All of its solutions are built on Tendril Connect, a software platform that integrates an ecosystem of product and service providers, enabling them to engage consumers and seamlessly engage, extend and evolve their offerings. Tendril works with more than 35 energy providers as well as product and service providers and has implemented more than 50 smart energy projects around the world. In 2012, the company opened its platform to developers to support the creation of an open application marketplace. It now has more than 400 developers registered in the program and more than 20 applications have been built using Tendril Connect.
Tendril is headquartered in Boulder, Colo. It is venture backed by VantagePoint Capital Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures and GE. For more information, visit www.tendrilinc.com.