Tendril Expands Executive Team
February 23, 2010
Boulder, Colo. – February 23, 2010 – Tendril, a leading energy management technology provider that brings unprecedented insight and control to the Smart Grid, today announced that energy and technology industry veterans Ivo Steklac, Scott Ballantyne and Mak Tarnoff have joined the executive team. The three bring unique expertise to the company’s global team, which will help drive adoption of the Tendril platform among utilities and expedite the adoption of Smart Grid technologies into the home.
“It will take both visionary technology innovation by energy leaders as well as broad-based customer acceptance in order for the Smart Grid to begin to be realized,” said Tendril CEO Adrian Tuck. “The additions of Ivo, Scott and Mak provide our team with unparalleled experience in developing creative, innovative ideas that will help utilities and consumers understand the benefits of energy management and the tremendous positive impacts it will have on our society and our environment.”
Steklac has more than 20 years of energy and utility experience, having held various leadership positions in research and development, marketing, and general management. As executive vice president of sales and strategy, Steklac will be responsible for strategic positioning and value-proposition deployment of Tendril products on a global scale. Most recently Steklac was CEO of Greenbox Technology, a company that provides interactive energy management for the smart home, which was acquired by Silver Spring Networks in late 2009. Previously he worked as vice president of marketing for energy and utilities at Schlumberger, and founded Enspiria Solutions Inc., a consultancy and systems integrator with a strong focus in energy management and operational efficiency within Advanced Metering Infrastructure (AMI), Demand Response, and Smart Grid.
Ballantyne has more than 22 years experience leading international high-technology branding, marketing and business teams with some of the world’s largest and most successful corporations. As vice president of marketing for Tendril, he is responsible for Tendril’s overall brand development and the marketing of the company’s energy management platform to key utility customers and partners. He has executive experience developing and implementing global marketing programs with Hewlett Packard, InFocus, T-Mobile, Asia Global Crossing, Dell and Motorola.
Tarnoff is a 28-year veteran of the utility industry. As senior director of product marketing, he will focus on Tendril’s product strategy and foundation for implementing technology solutions in order to meet customer needs. Tarnoff has held senior management positions providing strategy, marketing and product leadership for companies including GE, Cellnet, L+G, Hunt, Ampy, Aclara (Distribution Control Systems Inc.), Navigant Consulting, New York State Electric and Gas, and Knoxville Utilities Board.
These additions to Tendril’s executive team follow the most recent additions of industry veterans Gilbert Shaw as vice president of global development and Scott Durham as vice president of utility solutions that were announced in the fall of 2009. Tendril has 100 employees at its Boulder, Colo. headquarters and a global customer base with offices in Amsterdam and projects that span North America and into Australia.
About Tendril
Tendril is a leading energy management technology provider that brings unprecedented insight and control to the Smart Grid. The Tendril platform provides an open, secure and scalable end-to-end solution that creates a two-way dialogue between energy providers and their customers. The platform includes both utility and in-home products and applications, and integrates seamlessly with existing back office applications and network infrastructure. Tendril is venture backed by VantagePoint Venture Partners, Good Energies, RRE Ventures, Vista Ventures, GE and Appian Ventures.
Media Contacts:
Sarah Blanchard
Parsons Public Relations
206-789-5668
sarah@parsonspr.com
Patricia Wheatley
Tendril
303-951-4360
pwheatley@tendrilinc.com