Tendril Hires Industry Veterans to Drive Market Adoption of its TREE Platform and Expand International Presence
September 14, 2009
Boulder, CO – Tendril, creator of the Tendril Residential Energy Ecosystem (TREE) for utilities, energy retailers and their consumers, today announced the addition of Gilbert Shaw as vice president of global development and Scott Durham as vice president of utility solutions. The new executive appointments will play a significant role in executing the strategic expansion of Tendril’s smart grid initiatives in the U.S. and international markets as the company continues its rapid growth.
Shaw is an energy management technology veteran with more than a decade of international experience. Co-located between Boulder and Amsterdam, as vice president of Tendril’s global development, Shaw is responsible for expanding Tendril’s success beyond North America. Prior to Tendril, Gilbert served as Itron’s managing director for EMEA. He also managed Itron’s global Enterprise Energy Management group and AMI business development in target European markets. He has start-up venture experience with Silicon Energy Software, which was acquired by Itron in 2003, and was previously a strategy consultant for Accenture, where he led new venture and new market entry strategy projects at utilities around the globe.
Durham has spent the past decade in the energy industry and has more than 25 years of sales executive experience. As vice president of utility solutions, Durham is charged with building and developing Tendril’s U.S. sales team and executing on Tendril’s vision for the market, meeting company revenue goals and objectives. Previously, he served as vice president of strategic accounts at Elster Integrated Solutions (EIS), a smart metering and smart grid systems and solutions provider, where he led the company’s large utility smart grid solution sales team.
“As demand for the TREE platform grows and utilities begin to transition from pilot to rollout phases, our business will scale appropriately to meet the needs of our growing customer base, both in North America and abroad,” said Adrian Tuck, CEO of Tendril. “Gilbert and Scott add substantial depth to our management team with their relevant mix of experience and strong industry connections. I am confident we have found the right executive leadership to move forward not only our business, but our industry as a whole.”
The recent addition of Shaw and Durham to Tendril’s executive team follows on the heels of several major company announcements, underscoring Tendril’s unmatched momentum in the smart grid space. In July 2009, Tendril and GE Consumer & Industrial announced an exclusive joint development agreement to further enhance the communication capabilities of GE’s demand response appliances. Prior to that, Tendril announced it secured $30 million in Series C funding to enable the company to meet increased demand for its TREE Platform and scale its business into expanding markets.
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About Tendril
Tendril enables true 21st century energy efficiency by establishing a dialogue between consumers and their energy providers. The Tendril Residential Energy Ecosystem (TREE) is a comprised of a comprehensive suite of energy management applications (like Demand Response, Energy Efficiency and Pricing) and a suite of in-home hardware (like thermostats, in-home displays and smart outlets) that are extended to consumers and utilities over an open and standards-based platform that guarantees secure, auditable transactions and enterprise-class communications. TREE is a consumer-centric ecosystem that is designed to integrate seamlessly with a Utility’s or Energy Retailers’ existing back office applications and network infrastructure allowing consumers and their energy companies to communicate, collaborate and create — Smart Energy for Life™. Tendril is venture backed by VantagePoint Venture Partners, Good Energies, RRE Ventures, Vista Ventures and Appian Ventures. To see more, visit: tendrilinc.com.
Media Contacts for Tendril
Simon Jones
Phone: 415.856.5155
Email: sjones@blancandotus.com
-or-
Marie Bahl
Phone: 303.468.4445
Email: mbahl@tendrilinc.com