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In Recognition of Energy Efficiency Day, A Look at the Present and Future

On this first national Energy Efficiency Day, we’re honored here at Tendril to be a partner to energy providers around the world. We know energy efficiency is top-of-mind for many utilities, and that it’s a crucial piece of the whole power puzzle: a tool to meet regulatory requirements, lower costs of operation, and make sure there’s enough supply to go around—without building additional power plants.

We’ve seen utilities use Energy Efficiency (EE) to affect real change in their customers’ energy consumption. One of our utility partners has used a behavioral program to help their customers reduce energy consumption by 1 TWh, enough to power 100,000 homes for a year. Pretty amazing and just one example of the results we have helped achieve on behalf of our clients.

We see Energy Efficiency Day as not only a chance to celebrate what we as an industry have accomplished—more personalized communication with customers that increases their engagement in managing energy; real reductions in electricity use and costs—but also a time to look ahead.

While paper and email reports have enabled incredible progress, today’s consumers and their preferences are rapidly changing. They are increasingly partial to mobile apps, interested in purchasing connected devices for their homes, and many are eager to be as hands off as possible when it comes to managing their consumption.

The way we see it, in as few as two or three Energy Efficiency days from now, EE could look quite different. It’ll center on the following three elements:

1)   Mobile Communication—By 2020, smartphones will reach 80 percent saturation, as reported by Pew Research, and consumers will expect to have mobile apps that let them pay their energy bills, track their consumption throughout the month, and communicate with the devices in their homes. They’ll respond to push notifications instead of emails. To communicate effectively with this mobile audience, utilities will need to operate their programs through native mobile apps; resized web sites won’t cut it anymore. 

2)   In-home Device Communication—Utilities already have access to technology that allows them to assess the functionality of in-home connected devices: it’s time to take advantage of this access. Nearly 60 percent of consumers want to acquire connected devices for their homes, according to Accenture. That interest in connected devices represents a huge opportunity for utilities, as they can assess these devices automatically, then cross-sell and upsell relevant rebates on energy efficient products.

3)   Demand Side Management (DSM)—Shortly, EE and demand management will become more tightly integrated, and utilities with the right technology at their disposal will benefit greatly from this convergence. They’ll be able to manage demand consistently and behind the scenes in ways that avoid peak loads and ensure customers stay comfortable in their homes, at all times, and at the lowest possible cost. EE becomes simple: customers use their mobile apps to enter their preferred comfort settings, and then they forget the rest. Utilities have the information they need to control energy flow effectively.

As we said, these changes to EE aren’t 10 years down the road. They’re in the works now, and they’ll be at the forefront of the industry in a few short years. To learn more about what’s available in EE today and what’s coming down the pipe, keep an eye out for our latest white paper that is coming soon.

Energy Efficiency Day will be a great new landmark to celebrate each year as we all work together to improve the grid and make a positive impact on the environment. We’re thrilled to be on the frontlines of organizations working to make homes more efficient and enabling utilities to empower their customers to take control of their energy use.






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  • Customer Ops & CSAT
  • DERs
  • DSM
  • Data Analytics
  • Demand Response
  • Disruption
  • Energy Efficiency
  • HERs
  • High Bill Alerts
  • Privacy & Security
  • Smart Home
  • Solar

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