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Tendril Releases Latest Version of Its Data Analytics Software Platform Enabling Utilities to Reduce Cost and Drive Behind-the-Meter Growth

Nov. 16, 2017 – Boulder, Colo. – Tendril today announced major enhancements to its data analytics software solution with the release of Tendril Platform 4. Long established as one of the industry’s leading energy efficiency and customer engagement platforms, the new technology upgrades and latest strategic partnerships with Nest and EFI make Tendril Platform 4 the most complete, demand side management (DSM) analytics software on the market.

“Utilities have worked diligently over the last several years to build trust with their customers. While these efforts to engage and educate have been vital, now we must build on this foundation to diversify revenue streams and offer advanced home control technologies,” said Adrian Tuck, CEO, Tendril. “While point solutions helped address the engagement piece, they don’t take us to this next level. For that, we need to deliver a seamless end-to-end experience leveraging data to deliver personalized insights that drive meaningful actions. Only with DSM analytics software like Tendril Platform 4 can we make this important shift.”

Tendril Platform 4 builds on previous investments the company made around analytics, advanced targeting and segmentation, support for ecosystem partners and device interconnection. These new enhancements and partnerships further enable utilities to convert consumers to digital channels, create value with AMI data, model distributed energy resources (DERs), improve marketplace transactions and design non-wires alternatives (NWAs). The enhancements include:

Strategic Partnerships

  • Supercharging Marketplace Solutions – EFI, the leader in Utility Marketplaces, has integrated its solution with Tendril Platform 4. Specifically, Tendril will provide analytical insights to inform whom to target, personalized savings estimates for offers, and messaging tailored by segment, helping create a best-in-class energy destination for residential customers. EFI’s Marketplace will use this information to create a tailored and personalized experience for each customer to increase engagement and conversions.

  • Nest Comes on Board – Tendril Platform 4 will soon provide demand response scheduling, dispatch, and reporting for Nest Thermostats. By adding the leading smart thermostat provider to Tendril’s software platform, Tendril will further be able to support the direct install and Bring Your Own Thermostat (BYOT) approaches embraced by leading utilities across the country.

Universal Behavioral Energy Efficiency (BEE)

  • HER Advertisements  – Tendril Home Energy Reports (HERs), of which nearly 80 million have been sent to consumers throughout North America, can now include third-party advertisements for energy-related products and services. This feature improves cost recovery of HER programs and contributes to revenue generation by suggesting the purchase of, and providing coupons for, related products.

  • AMI Integration Extends Alert Capabilities – Tendril’s successful weather-based alert products, such as High Bill Alerts, will now ingest AMI data. Tendril hasn’t historically needed AMI data to deliver highly accurate alerts. With this integration, energy customers will gain access to email and text alerts that leverage weather, behavioral and real-time AMI data to provide actionable insights in between bills. Alerts can be sent to inform customers of unusually high usage, abnormal patterns in their usage, or potentially malfunctioning appliances or HVAC units. 

  • Enhanced Segmentation – Tendril will apply machine learning to help energy efficiency managers more accurately segment customers and improve program targeting, as well as easily change content, cadence and channel per segment. In doing so, Tendril can further configure a treatment plan that addresses the unique needs of a utility. This can include treating hard-to-reach populations such as low-income or English as a Second Language (ESL) residents or applying advanced tactics like the Persistence Effect, which is proven to help customers save energy after they stop receiving HERs.


  • Delivering on the Promise of Non-Wires Alternatives (NWAs) – DSM professionals can tap into Tendril Platform 4 and its analytics on 123 million North American households to perform queries and run calculations that pinpoint NWA opportunities and accurately forecast the benefits to the customer, as well as the utility’s return on those investments. 

Continuous Demand Management

  • Orchestrated Energy Delivers – Tendril released preliminary results of its Orchestrated Energy Summer 2017 roll outs with some of the largest utilities in North America. Across the three utility programs, Orchestrated Energy reduced peak HVAC load by 85% on average, delivered HVAC energy efficiency savings of 14% above that of the smart thermostat and increased comfort as evidenced by a 33% decrease in the number of times a customer adjusted their thermostat. ecobee participated in the summer 2017 roll outs of Orchestrated Energy.

Supporting Quotes

"We've been impressed with the ability of Orchestrated Energy to increase energy efficiency and reduce peak demand from HVAC usage," said Jeff Hamel, Head of Energy Partnerships, Nest. "With our recent integration with the Tendril Platform, we look forward to partnering with Tendril on demand response and other programs that further our vision for the connected home."

"Utility Marketplaces have become a critical path to engage consumers with offers for products and services that contribute to their energy management goals," said Mark Willingham, Senior Vice President, EFI. "As the pioneer and market leader in this space we are committed to continually innovating our solutions to meet the evolving needs of both utilities and consumers. That approach led to our partnership with Tendril, whose rich data analytics will help us better tailor and personalize our Marketplace experience."

"While the commercial and industrial DSM customer engagement space is relatively crowded, only a few companies, like Tendril, have been able to deliver successful DSM capability on the residential side of the business,” said Kevin Prouty, Vice President of Energy Insights, IDC. “IDC Insights recognizes that a complete DSM system that includes key features like smart device interconnection, marketplace support, analytics, AMI integration and automated reporting is the system that utilities are typically looking for in residential customer engagement."

About Tendril
Tendril is transforming the residential energy market. Our data analytics on more than 123 million homes creates new business opportunities for any product or service provider connected to the home. This currently includes electric and gas utilities, energy retailers and real estate professionals. Built over more than a decade, the Tendril Platform delivers real-time, ever-evolving data about the home and how people use energy in it. These rich insights help our customers improve customer acquisition, increase engagement and orchestrate home energy experiences. For more information, please visit and follow us on Twitter at @tendril.