When solar providers put data analytics to work, they prioritize their customer outreach in ways that lower acquisition costs by qualifying leads and maximizing response rates.


Understanding the prioritization of potential customers by likelihood to buy helps solar providers assess the market in different geographic areas, tailor the sales and financing process by targeting the prime households and build strong, lasting relationships that generate referrals for more customers.


Did you know?

  • icon

    The average cost of acquiring a rooftop solar customer is $3,000. It can rise to as high as $8,000.